:root{--bg: #fafafa;--panel: #ffffff;--panel-2: #f1f5f9;--line: #e2e8f0;--ink: #0f172a;--dim: #475569;--faint: #94a3b8;--accent: #0052ff;--accent-2: #4d7cff;--accent-soft: rgba(0, 82, 255, .06);--grad: linear-gradient(135deg, #0052ff, #4d7cff);--ok: #059669;--warn: #d97706;--bad: #dc2626;--infer: #7c3aed;--r: 12px;--shadow-sm: 0 1px 3px rgba(15, 23, 42, .06);--shadow-md: 0 4px 6px rgba(15, 23, 42, .07);--shadow-lg: 0 10px 15px rgba(15, 23, 42, .08);--shadow-accent: 0 4px 14px rgba(0, 82, 255, .25);color-scheme:light;--font-display: "Calistoga", Georgia, serif;--font-ui: "Inter", system-ui, -apple-system, "Segoe UI", Roboto, sans-serif;--font-mono: "JetBrains Mono", ui-monospace, SFMono-Regular, Menlo, monospace;--series-1: #0052ff;--series-2: #f59e0b;--series-3: #10b981;--series-4: #7c3aed;--series-5: #64748b;--series-6: #ef4444}*{box-sizing:border-box}html,body,#root{height:100%;margin:0}body{background:var(--bg);color:var(--ink);font:15px/1.6 var(--font-ui);-webkit-font-smoothing:antialiased}button{font:inherit;cursor:pointer}textarea,input{font:inherit}a{color:var(--accent);text-decoration:none}h1,h2{font-family:var(--font-display);font-weight:400;margin:0 0 8px}h1{font-size:26px}h2{font-size:20px}h3{font-size:14px;text-transform:uppercase;letter-spacing:.04em;color:var(--dim);margin:18px 0 6px}.boot{display:grid;place-items:center;height:100%;color:var(--dim)}.dim{color:var(--dim)}.faint{color:var(--faint)}.small{font-size:13px}.error{color:var(--bad)}.banner{background:#fef2f2;border:1px solid #fecaca;border-radius:var(--r);padding:10px 14px;margin:0 0 16px;cursor:pointer}button.primary{background:var(--grad);color:#fff;border:0;border-radius:10px;padding:9px 16px;font-weight:600;box-shadow:var(--shadow-sm)}button.primary:hover:not(:disabled){box-shadow:var(--shadow-accent)}button.primary:disabled{opacity:.5;cursor:default}.ghost{background:transparent;border:1px solid var(--line);border-radius:8px;padding:5px 12px;color:var(--ink)}.ghost:hover{border-color:var(--accent);color:var(--accent)}.shell{display:grid;grid-template-columns:248px minmax(0,1fr);min-height:100%}.shell>main{width:100%;max-width:1180px;margin:0 auto;padding:24px 24px 64px;min-width:0}.sidebar{background:#0b0f19;color:#e2e8f0}.sidebar-inner{position:sticky;top:0;height:100vh;overflow-y:auto;display:flex;flex-direction:column;padding:16px 12px 12px}.sidebar-brand{display:flex;align-items:center;gap:10px;padding:4px 8px 14px;color:#fff;font-family:var(--font-display);font-size:19px}.sidebar-logo{width:30px;height:30px;border-radius:8px;display:grid;place-items:center;background:var(--grad);color:#fff;font:700 16px var(--font-ui)}.sidebar-nav{display:grid;gap:2px;align-content:start}.sidebar-group{padding:14px 10px 6px;font-size:12px;color:#94a3b8}.sidebar-item{display:flex;align-items:center;gap:10px;padding:8px 10px;border-radius:8px;color:#e2e8f0;font-size:14px;font-weight:500}.sidebar-item:hover{background:#ffffff0f}.sidebar-item.active{background:#ffffff1c;color:#fff}.sidebar-icon{width:20px;flex:none;text-align:center;color:#94a3b8}.sidebar-number{height:20px;display:grid;place-items:center;border:1px solid rgba(255,255,255,.2);border-radius:6px;font-size:11px;font-weight:600}.sidebar-item.active .sidebar-number{background:var(--accent);border-color:var(--accent-2);color:#fff}.sidebar-label{flex:1;min-width:0;overflow:hidden;text-overflow:ellipsis;white-space:nowrap}.sidebar-count{font-size:12px;color:#94a3b8;font-variant-numeric:tabular-nums}.sidebar-dot{width:7px;height:7px;flex:none;border-radius:50%;background:#64748b}.sidebar-dot.status-completed{background:#10b981}.sidebar-dot.status-running,.sidebar-dot.status-resolving,.sidebar-dot.status-stopping{background:var(--accent-2);box-shadow:0 0 0 3px #4d7cff40}.sidebar-dot.status-failed,.sidebar-dot.status-invalid{background:#ef4444}.sidebar-dot.status-skipped,.sidebar-dot.status-cancelled,.sidebar-dot.status-awaiting_confirmation{background:#f59e0b}.sidebar-run{display:flex;align-items:center;gap:10px;padding:4px 10px 8px}.sidebar-run .brand-mark{flex:none}.sidebar-run-name{display:grid;min-width:0;line-height:1.3}.sidebar-run-name strong{color:#fff;font-size:13px;overflow:hidden;text-overflow:ellipsis;white-space:nowrap}.sidebar-run-name span{font-size:12px;color:#94a3b8}.sidebar-foot{margin-top:auto;display:flex;align-items:center;gap:10px;padding:12px 8px 2px;border-top:1px solid rgba(255,255,255,.08)}.sidebar-avatar{width:32px;height:32px;flex:none;border-radius:8px;display:grid;place-items:center;background:#14b8a6;color:#fff;font-weight:600}.sidebar-who{flex:1;min-width:0;display:grid;line-height:1.3;font-size:12px;color:#94a3b8}.sidebar-who strong{color:#fff;font-size:13px}.sidebar-signout{background:none;border:0;padding:0;color:#94a3b8;font-size:12px}.sidebar-signout:hover{color:#fff}@media(max-width:900px){.shell{grid-template-columns:minmax(0,1fr)}.sidebar-inner{position:static;height:auto;flex-direction:row;align-items:center;gap:8px;padding:10px 12px;overflow-x:auto}.sidebar-brand{padding:0 8px 0 0;font-size:0}.sidebar-nav{grid-auto-flow:column}.sidebar-group,.sidebar-run,.sidebar-foot{display:none}.sidebar-item{white-space:nowrap}.shell>main{padding:16px 16px 48px}}.panel{background:var(--panel);border:1px solid var(--line);border-radius:var(--r);padding:20px 24px;margin-bottom:18px;box-shadow:var(--shadow-sm)}.chip{display:inline-flex;align-items:center;gap:6px;background:var(--panel-2);border:1px solid var(--line);border-radius:999px;padding:3px 12px;font-size:13px}.chip button{border:0;padding:0 4px}.badge{display:inline-block;font-size:12px;font-weight:600;border-radius:6px;padding:1px 8px;background:var(--panel-2);color:var(--dim)}.badge.faint{font-weight:400}.status-completed{color:var(--ok)}.badge.status-completed{background:#ecfdf5}.badge.status-running,.badge.status-resolving{background:var(--accent-soft);color:var(--accent)}.badge.status-awaiting_confirmation{background:#fffbeb;color:var(--warn)}.badge.status-failed,.badge.status-invalid{background:#fef2f2;color:var(--bad)}.badge.status-not_built{color:var(--faint)}.money{font-family:var(--font-mono);font-size:13px;color:var(--dim)}.source{font-size:12px;margin-left:4px}.login{display:grid;place-items:center;height:100%}.login form{display:grid;gap:10px;width:300px}.login .brand{font-family:var(--font-display);font-size:22px;text-align:center}input,textarea{border:1px solid var(--line);border-radius:8px;padding:8px 10px;background:#fff;width:100%}.new-analysis{display:grid;gap:14px}.new-analysis label{display:grid;gap:4px;font-size:13px;color:var(--dim)}.new-analysis details{display:grid;gap:10px}.new-analysis details>label{margin-top:10px}.markets{border:0;padding:0;display:flex;gap:14px;flex-wrap:wrap}.markets legend{font-size:13px;color:var(--dim);margin-bottom:4px}label.check{display:inline-flex!important;gap:6px;align-items:center;color:var(--ink)!important;font-size:14px}label.check input{width:auto}.runs{list-style:none;padding:0;margin:0}.runs li a{display:grid;grid-template-columns:1fr auto auto auto;gap:14px;align-items:center;padding:10px 0;border-bottom:1px solid var(--line);color:var(--ink)}.runs .title{overflow:hidden;text-overflow:ellipsis;white-space:nowrap}.run-head{display:flex;justify-content:space-between;gap:16px;flex-wrap:wrap}.run-actions{display:flex;gap:10px;align-items:center}.stages{list-style:none;padding:0;margin:0 0 18px;display:grid;grid-template-columns:repeat(auto-fill,minmax(320px,1fr));gap:10px}.stage{display:flex;gap:12px;background:var(--panel);border:1px solid var(--line);border-radius:var(--r);padding:12px 14px}.stage.status-not_built{opacity:.55}.stage .n{font-family:var(--font-display);font-size:20px;color:var(--faint);width:20px}.stage-title{font-weight:600;font-size:14px;display:flex;gap:8px;align-items:center;flex-wrap:wrap}.stage p{margin:4px 0 0}.confirm .chips{list-style:none;padding:0;display:flex;flex-wrap:wrap;gap:8px}.add-competitor{display:grid;grid-template-columns:1fr 1fr 2fr auto;gap:8px;margin:12px 0 18px}.facts{display:grid;grid-template-columns:90px 1fr;gap:4px 12px;margin:12px 0}.facts dt{color:var(--dim);font-size:13px}.facts dd{margin:0}.ingredients{border-collapse:collapse;width:100%;font-size:14px}.ingredients td{border-bottom:1px solid var(--line);padding:6px 8px 6px 0}.claims{padding-left:18px}.groups{display:grid;gap:4px}.cards{list-style:none;padding:0;margin:0;display:grid;grid-template-columns:repeat(auto-fill,minmax(240px,1fr));gap:10px}.competitor{border:1px solid var(--line);border-radius:10px;padding:12px}.competitor-head{display:flex;gap:6px;align-items:center;flex-wrap:wrap}.competitor p{margin:6px 0}.activity-head{display:flex;align-items:center;justify-content:space-between;gap:16px;flex-wrap:wrap;margin-bottom:12px}.activity-head h2{margin:0}.pulse{display:inline-flex;align-items:center;gap:8px;font-size:13px;color:var(--dim);padding:5px 12px;border-radius:999px;background:var(--panel-2)}.pulse strong{color:var(--ink);font-weight:600}.pulse-dot{position:relative;width:8px;height:8px;border-radius:50%;background:var(--faint);flex:none}.pulse.live{background:#ecfdf5}.pulse.live strong{color:var(--ok)}.pulse.live .pulse-dot{background:#10b981}.pulse.live .pulse-dot:after{content:"";position:absolute;top:0;right:0;bottom:0;left:0;border-radius:50%;background:#10b981;animation:pulse-ring 1.6s ease-out infinite}.pulse.waiting{background:#fffbeb}.pulse.waiting strong{color:var(--warn)}.pulse.waiting .pulse-dot{background:var(--warn)}.pulse-ago{color:var(--faint);font-variant-numeric:tabular-nums}@keyframes pulse-ring{0%{transform:scale(1);opacity:.7}to{transform:scale(3);opacity:0}}@media(prefers-reduced-motion:reduce){.pulse.live .pulse-dot:after{animation:none}}.activity ol{list-style:none;padding:0;margin:0;max-height:420px;overflow:auto;border:1px solid var(--line);border-radius:10px}.activity li{display:grid;grid-template-columns:112px 18px 1fr;align-items:stretch;border-bottom:1px solid var(--line);font-size:14px;line-height:1.5}.activity li:last-child{border-bottom:none}.activity time{background:var(--panel-2);color:var(--dim);font-size:12px;font-variant-numeric:tabular-nums;white-space:nowrap;padding:10px 12px;border-right:1px solid var(--line)}.activity .tone-mark{align-self:center;justify-self:center;width:6px;height:6px;border-radius:50%;background:var(--faint)}.activity .activity-text{padding:8px 14px 8px 4px;color:var(--ink)}.activity li.tone-milestone .activity-text{font-weight:600}.activity li.tone-milestone .tone-mark{background:var(--accent);width:8px;height:8px}.activity li.tone-insight .tone-mark{background:var(--infer)}.activity li.tone-insight .activity-text{color:var(--infer)}.activity li.tone-search .tone-mark,.activity li.tone-read .tone-mark{background:var(--faint)}.activity li.tone-search .activity-text,.activity li.tone-read .activity-text{color:var(--dim)}.activity li.tone-problem .tone-mark{background:var(--warn)}.activity li.tone-problem .activity-text{color:#b45309}@media(max-width:640px){.add-competitor{grid-template-columns:1fr}.runs li a{grid-template-columns:1fr auto}}.coverage{border-collapse:collapse;width:100%;font-size:14px;margin:8px 0}.coverage th{text-align:left;color:var(--dim);font-weight:500;font-size:12px;border-bottom:1px solid var(--line);padding:4px 8px 4px 0}.coverage td{border-bottom:1px solid var(--line);padding:6px 8px 6px 0}.coverage tbody tr{cursor:pointer}.coverage tbody tr:hover,.coverage tr.selected{background:var(--accent-soft)}.review-list{list-style:none;padding:0;margin:12px 0 0;max-height:520px;overflow:auto}.review-list li{border-bottom:1px solid var(--line);padding:8px 0}.review-list p{margin:4px 0 0;white-space:pre-wrap}.stars{color:var(--warn);letter-spacing:1px}.filters{display:flex;gap:8px;flex-wrap:wrap;margin:6px 0 12px}.filters .chip{cursor:pointer}.filters .chip.on{border-color:var(--accent);color:var(--accent)}.ad{border:1px solid var(--line);border-radius:10px;padding:12px;display:grid;gap:4px;align-content:start}.ad img{width:100%;max-height:220px;object-fit:cover;border-radius:8px;background:var(--panel-2)}.ad p{margin:2px 0}.ad .copy{white-space:pre-wrap;color:var(--dim)}.badge.bucket-winning{background:#ecfdf5;color:var(--ok)}.badge.bucket-testing{background:var(--accent-soft);color:var(--accent)}.badge.bucket-dead{color:var(--faint)}.badge.page-brand{background:var(--accent-soft);color:var(--accent)}.badge.page-community{background:var(--panel-2);color:var(--dim)}.badge.page-persona,.badge.page-authority{background:#fffbeb;color:var(--warn)}.avatar-map{width:100%;height:auto;display:block}.avatar-map .under{fill:var(--accent-soft)}.avatar-map .parity{stroke:var(--faint);stroke-width:1;stroke-dasharray:4 4}.avatar-map .quadrant-label{font-size:11px;fill:var(--faint)}.avatar-map .axis text{font-size:11px;fill:var(--faint)}.avatar-map .axis-line{stroke:var(--line);stroke-width:1}.avatar-map .axis-title{font-size:12px;fill:var(--dim)}.avatar-map .hit{fill:transparent}.avatar-map .bubble{cursor:pointer;outline:none}.avatar-map .mark{stroke:var(--panel);stroke-width:2}.avatar-map .mark.under{fill:var(--series-1)}.avatar-map .mark.over{fill:var(--series-2)}.avatar-map .bubble:hover .mark,.avatar-map .bubble:focus-visible .mark{stroke:var(--ink)}.avatar-map .bubble-number{font-size:12px;font-weight:700;fill:#fff;pointer-events:none}.avatar{border:1px solid var(--line);border-radius:10px;padding:12px;display:grid;gap:4px;align-content:start}.avatar.standing-emerging{opacity:.8;border-style:dashed}.avatar p{margin:2px 0}.quotes{list-style:none;padding:0;margin:6px 0 0;display:grid;gap:4px}.quotes li{border-left:3px solid var(--line);padding-left:8px}.panel.flush{padding:0;overflow:hidden}.panel-head{display:flex;align-items:baseline;gap:10px;padding:16px 20px;border-bottom:1px solid var(--line);flex-wrap:wrap}.panel-head h2{margin:0}.pad{padding:0 20px}p.pad{padding:16px 20px;margin:0}.count-chip{font-size:12px;font-weight:600;background:var(--panel-2);border:1px solid var(--line);border-radius:6px;padding:0 8px;color:var(--dim)}.hero-panel h1{font-size:30px}.title-line{display:inline-flex;align-items:center;gap:8px;min-width:0}.title-line h1{margin:0}.brand-mark{flex:none;object-fit:cover;background:#fff;border:1px solid var(--line)}.brand-mark.round{border-radius:50%}.brand-mark.square{border-radius:10px}.brand-mark.fallback{display:inline-grid;place-items:center;font-weight:700;color:var(--dim);background:var(--panel-2);letter-spacing:.02em}.run-rows{list-style:none;margin:0;padding:0}.run-row{display:grid;grid-template-columns:56px minmax(180px,1.6fr) minmax(120px,1fr) 70px 60px 70px 130px;gap:16px;align-items:center;padding:12px 20px;border-bottom:1px solid var(--line);color:var(--ink)}.run-row:hover{background:var(--accent-soft)}.run-item{position:relative;display:flex;align-items:stretch;border-bottom:1px solid var(--line)}.run-item .run-row{flex:1;min-width:0;border-bottom:none}.row-delete{background:transparent;border:none;padding:0 16px;color:var(--faint);font-size:16px;cursor:pointer}.row-delete:hover:not(:disabled){color:var(--bad);background:#fef2f2}.row-delete:disabled{opacity:.35;cursor:not-allowed}.row-confirm{position:absolute;top:0;right:0;bottom:0;left:0;display:flex;align-items:center;justify-content:flex-end;gap:10px;padding:0 20px;background:#fef2f2f7}.danger{background:var(--bad);color:#fff;border:1px solid var(--bad);border-radius:8px;padding:5px 12px;font-weight:600}.danger:hover:not(:disabled){background:#b91c1c}.run-row-title{min-width:0}.run-row-title strong{overflow:hidden;text-overflow:ellipsis;white-space:nowrap}.run-row-end{display:grid;justify-items:end;gap:4px}.logo-stack{display:flex;align-items:center}.logo-stack .brand-mark{margin-left:-6px;box-shadow:0 0 0 2px var(--panel)}.logo-stack .brand-mark:first-child{margin-left:0}.logo-stack .more{font-size:12px;color:var(--dim);margin-left:6px}.metric{display:grid;justify-items:start;line-height:1.2}.metric .value{font-weight:600;font-size:15px}.metric .label{font-size:11px;color:var(--faint)}.run-header{display:grid;grid-template-columns:112px 1fr auto;gap:20px;align-items:start}.run-header-body{min-width:0}.run-header h1{font-size:24px}.tiles{grid-column:1 / -1;display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:12px;margin-top:4px}.tile{position:relative;display:grid;padding:12px 16px;border:1px solid var(--line);border-radius:10px;background:var(--panel-2);line-height:1.25;cursor:default;transition:border-color .15s,box-shadow .15s}.tile:hover,.tile:focus-visible{border-color:var(--accent);box-shadow:var(--shadow-md);outline:none}.tile-pop{position:absolute;z-index:20;top:calc(100% + 8px);left:0;width:max(100%,300px);max-height:340px;overflow:auto;padding:12px 14px;background:var(--panel);border:1px solid var(--line);border-radius:10px;box-shadow:var(--shadow-lg);opacity:0;visibility:hidden;transform:translateY(-4px);transition:opacity .12s,transform .12s,visibility .12s}.tile:last-child .tile-pop{left:auto;right:0}.tile:hover .tile-pop,.tile:focus-visible .tile-pop{opacity:1;visibility:visible;transform:none}.tile-pop-title{display:block;font-size:13px;margin-bottom:8px}.tile-pop-rows{width:100%;border-collapse:collapse;font-size:13px}.tile-pop-rows td{padding:4px 0;border-bottom:1px solid var(--line)}.tile-pop-rows td:last-child{text-align:right;color:var(--dim);padding-left:12px;white-space:nowrap;font-variant-numeric:tabular-nums}.tile-pop-rows tr:last-child td{border-bottom:none}.tile-pop-foot{margin:8px 0 0;font-size:12px;color:var(--faint)}.tile .value{font-size:24px;font-weight:700}.tile .label{font-size:12px;color:var(--dim)}.tile .note{font-size:11px;color:var(--faint)}.competitor-rows{list-style:none;margin:0 0 8px;padding:0}.competitor-row{display:grid;grid-template-columns:64px minmax(160px,1.2fr) minmax(160px,1.4fr) 90px 60px 90px 150px;gap:14px;align-items:center;padding:10px 20px;border-top:1px solid var(--line)}.competitor-row .who{min-width:0;display:grid;gap:2px}.competitor-row .positioning{margin:0;color:var(--dim)}.ad-strip{display:flex;gap:4px}.ad-strip img{width:46px;height:46px;object-fit:cover;border-radius:6px;border:1px solid var(--line);background:var(--panel-2)}@media(max-width:900px){.run-row{grid-template-columns:48px 1fr auto}.run-row .logo-stack,.run-row .metric{display:none}.run-header{grid-template-columns:72px 1fr}.run-header>.brand-mark{width:72px!important;height:72px!important}.run-actions{grid-column:1 / -1}.tiles{grid-template-columns:repeat(2,minmax(0,1fr))}.tile:nth-child(2n) .tile-pop{left:auto;right:0}.activity li{grid-template-columns:100px 14px 1fr}.competitor-row{grid-template-columns:48px 1fr}.competitor-row>:not(.brand-mark):not(.who){grid-column:2}}.stages{align-items:start}.stage p.clamped{display:-webkit-box;-webkit-line-clamp:3;-webkit-box-orient:vertical;overflow:hidden}.stage p{position:relative}button.link{background:none;border:0;padding:0 0 0 4px;color:var(--accent);font-size:12px}.stage p.clamped button.link{position:absolute;right:0;bottom:0;background:var(--panel);padding-left:6px}.banner{overflow-wrap:anywhere}.pick-tiles{list-style:none;padding:0;margin:0 0 8px;display:grid;grid-template-columns:repeat(auto-fill,minmax(156px,1fr));gap:12px}.pick-tile{position:relative;display:grid;border:1px solid var(--line);border-radius:12px;background:var(--panel);overflow:hidden;transition:border-color .15s,box-shadow .15s,opacity .15s;opacity:.55}.pick-tile.selected{opacity:1;border-color:var(--accent);box-shadow:0 0 0 1px var(--accent)}.pick-tile:hover{box-shadow:var(--shadow-md);opacity:1}.pick-body{display:grid;gap:4px;padding:10px 10px 4px;text-align:left;background:none;border:0;color:var(--ink)}.pick-image{position:relative;display:block}.pick-image .brand-mark{width:100%!important;height:auto!important;aspect-ratio:1}.pick-check{position:absolute;top:6px;right:6px;width:22px;height:22px;border-radius:50%;display:grid;place-items:center;font-size:13px;font-weight:700;color:#fff;background:var(--accent);box-shadow:0 0 0 2px var(--panel)}.pick-tile:not(.selected) .pick-check{background:var(--panel);border:1px solid var(--line)}.pick-name{color:var(--dim);display:-webkit-box;-webkit-line-clamp:2;-webkit-box-orient:vertical;overflow:hidden}.pick-link{padding:0 10px 10px;overflow:hidden;text-overflow:ellipsis;white-space:nowrap}.traction{display:grid;line-height:1.25}.traction .value{font-weight:600;font-size:15px}.traction .label{font-size:11px;color:var(--faint)}.pick-signals{color:var(--dim)}.competitor-row{grid-template-columns:64px minmax(160px,1.1fr) minmax(150px,1.3fr) 80px 130px 60px 80px 150px}.panel.rerun{border-color:#fecaca;background:snow}.stages-bar{display:flex;justify-content:flex-end;margin:0 0 6px}.stage-rerun{margin-left:auto;font-size:12px;font-weight:500}.panel.rerun-confirm{border-color:#c7d7fe;background:#f7f9ff}.panel.rerun-confirm p{margin:0 0 8px}.panel.rerun-confirm .row{display:flex;gap:8px}.panel.rerun h2{color:var(--bad)}.rerun-list{list-style:none;padding:0;margin:8px 0 12px;display:grid;gap:8px}.rerun-list li{display:grid;grid-template-columns:24px auto 1fr;gap:4px 8px;align-items:center}.rerun-list .n{font-family:var(--font-display);color:var(--faint)}.rerun-list strong{font-size:14px}.rerun-list .why{grid-column:2 / -1;overflow-wrap:anywhere}.badge.status-never_run{color:var(--warn);background:#fffbeb}.ring{margin-bottom:12px}.ring h3{text-transform:none;letter-spacing:0;font-size:15px;color:var(--ink)}.soph-scale{display:grid;grid-template-columns:repeat(5,1fr);gap:4px;margin:8px 0 14px;padding:0;list-style:none}.soph-step{display:grid;gap:2px;font-size:12px;text-align:center;padding:8px 6px;border-radius:6px;background:var(--panel-2);color:var(--faint)}.soph-name{font-weight:600}.soph-state{font-size:11px;text-transform:uppercase;letter-spacing:.04em}.soph-seen{font-size:11px}.soph-step.passed{background:var(--accent-soft);color:var(--accent)}.soph-step.current{background:var(--accent);color:#fff}.market-why{list-style:none;margin:4px 0 14px;padding:0 0 0 4px;max-width:78ch}.market-why li{position:relative;padding:0 0 12px 22px;line-height:1.65;font-size:15px}.market-why li:before{content:"";position:absolute;left:0;top:8px;width:9px;height:9px;border-radius:50%;background:var(--accent)}.market-why li:not(:last-child):after{content:"";position:absolute;left:4px;top:20px;bottom:0;width:1px;background:var(--line)}.market-why li:last-child:before{box-shadow:0 0 0 3px var(--accent-soft)}.why-date{background:none;color:var(--ink);font-weight:700}.why-claim{background:var(--accent-soft);color:var(--ink);font-style:italic;padding:0 4px;border-radius:4px}.cite{display:inline-block;margin:0 2px 0 4px;padding:0 7px;font-size:11px;line-height:18px;border-radius:9px;border:1px solid var(--line);background:var(--panel-2);color:var(--accent);cursor:pointer;vertical-align:1px}.cite.on{background:var(--accent);color:#fff;border-color:var(--accent)}.cite-box{border:1px solid var(--line);border-radius:8px;padding:10px 12px;margin:-4px 0 12px;background:var(--panel-2)}.channel-what{margin:4px 0 0}.channel-what .link{margin-left:6px}.channel-name .badge{margin-left:8px}.channel-items{list-style:none;padding:0;margin:6px 0 0;display:grid;gap:4px;overflow-wrap:anywhere}.evidence-links{display:flex;flex-wrap:wrap;gap:8px;margin-top:2px;font-size:12px}.claims{width:100%;border-collapse:collapse;font-size:13px;margin-top:10px}.claims th{text-align:left;color:var(--dim);font-weight:500;border-bottom:1px solid var(--line);padding:6px 8px 6px 0}.claims td{border-bottom:1px solid var(--line);padding:6px 8px 6px 0;vertical-align:top}.channel{margin:10px 0}.awareness-bar{display:flex;height:22px;border-radius:6px;overflow:hidden;background:var(--panel-2)}.awareness-bar .level{display:grid;place-items:center;color:#fff;font-size:11px;font-weight:600;min-width:2px}.level-unaware{background:#94a3b8}.level-problem_aware{background:#f59e0b}.level-solution_aware{background:#10b981}.level-product_aware{background:#4d7cff}.level-most_aware{background:#7c3aed}.levels-key{display:flex;gap:14px;flex-wrap:wrap;color:var(--dim);margin:6px 0 4px}.swatch{display:inline-block;width:10px;height:10px;border-radius:3px;margin-right:5px;vertical-align:-1px}.evidence{list-style:none;padding:0;margin:0;display:grid;gap:8px}.evidence li{border-bottom:1px dashed var(--line);padding-bottom:6px;overflow-wrap:anywhere}@media(max-width:640px){.soph-scale{grid-template-columns:1fr}.claims{display:block;overflow-x:auto}}.stage-bar{background:var(--panel);border:1px solid var(--line);border-radius:var(--r);padding:12px 16px;margin:0 0 16px;display:flex;flex-direction:column;gap:10px;box-shadow:var(--shadow-sm)}.stage-bar-head{display:flex;align-items:center;gap:10px;flex-wrap:wrap;font-size:14px}.stage-bar-n{display:inline-grid;place-items:center;width:22px;height:22px;border-radius:6px;background:var(--accent);color:#fff;font-size:12px;font-weight:600}.stage-bar-error{margin:0;overflow-wrap:anywhere}.stage-bar-chips{display:flex;flex-wrap:wrap;gap:8px}.stage-chip{display:inline-flex;align-items:baseline;gap:6px;background:var(--panel-2);border:1px solid var(--line);border-radius:999px;padding:4px 12px;font-size:13px;color:var(--ink);transition:border-color .15s,background .15s}.stage-chip:hover{border-color:var(--accent);background:var(--accent-soft)}.stage-chip-value{font-weight:600}.stage-chip-label{color:var(--dim)}.stage-chip.warn{background:#fffbeb;border-color:#fde68a}.stage-chip.warn .stage-chip-value{color:var(--warn)}#competitors,#competitors-unprofiled,#review-list,.ring,.avatar,.panel h3,.panel{scroll-margin-top:16px}.facts.wide{grid-template-columns:160px 1fr}.facts .contents{display:contents}.raw-list{max-height:none}.reddit-feed{display:grid;gap:14px;margin:14px 0}.reddit-thread{border:1px solid var(--line);border-radius:12px;padding:14px 16px;background:var(--panel-2)}.reddit-meta{display:flex;align-items:center;gap:6px;font-size:12px;color:var(--dim)}.reddit-mark{display:inline-grid;place-items:center;width:22px;height:22px;border-radius:50%;background:#ff4500;color:#fff;font-size:10px;font-weight:700}.reddit-meta strong{color:var(--ink)}.reddit-feed .reddit-title{margin:8px 0 6px;font-size:18px;line-height:1.3;text-transform:none;letter-spacing:normal;color:var(--ink)}.reddit-body{margin:4px 0 0;white-space:pre-wrap;overflow-wrap:anywhere}.reddit-actions{display:flex;gap:14px;margin-top:10px;font-size:12px;font-weight:600;color:var(--dim)}.reddit-comments{list-style:none;margin:12px 0 0;padding:0;border-top:1px solid var(--line)}.reddit-comment{margin:12px 0 0 6px;padding-left:12px;border-left:2px solid var(--line)}.review-list .raw-group{border-bottom:1px solid var(--ink);padding-top:18px}.review-list-head{scroll-margin-top:16px;margin-top:14px}.ads-step h2{display:flex;align-items:center;gap:10px}.step-n{display:inline-grid;place-items:center;width:26px;height:26px;border-radius:8px;background:var(--accent);color:#fff;font-size:14px;font-weight:600;flex:none}.finding{background:var(--accent-soft);border-left:3px solid var(--accent);border-radius:8px;padding:10px 14px;margin:10px 0 14px}.finding-headline{font-size:16px;font-weight:600;margin:0 0 6px}.finding-facts{margin:0 0 8px;padding-left:18px;color:var(--dim)}.claims .num{text-align:right;font-variant-numeric:tabular-nums;white-space:nowrap}.claims tr.clickable{cursor:pointer}.claims tr.clickable:hover td{background:var(--accent-soft)}.link-button{background:none;border:0;padding:0;color:var(--accent);cursor:pointer;font:inherit}.link-button.on{font-weight:700;text-decoration:underline}.angle-detail{padding:6px 0}.hooks{padding-left:18px;margin:4px 0 8px}.hooks li{margin-bottom:4px}.brand-grid{margin-top:10px}.claims.grid{display:block;overflow-x:auto}.cell-hot{background:#d1fae5}.cell-warm{background:#ecfdf5}.cell-cold{background:var(--panel-2)}.launch-bar{display:flex;height:10px;border-radius:4px;overflow:hidden;min-width:8px}.launch-30{background:var(--accent)}.launch-60{background:var(--accent-2);opacity:.6}.launch-old{background:var(--line)}.trend-rising{color:var(--ok);font-weight:600}.trend-fading{color:var(--faint)}.claims td.up{color:var(--ok)}.claims td.down{color:var(--bad)}.fits{list-style:none;padding:0;margin:0;display:grid;gap:10px}.fit{display:flex;gap:10px;align-items:flex-start}.fit-mark{display:inline-grid;place-items:center;width:22px;height:22px;border-radius:6px;flex:none;font-weight:700;background:var(--panel-2)}.fit-supported .fit-mark{background:#ecfdf5;color:var(--ok)}.fit-needs_new_claim .fit-mark{background:#fffbeb;color:var(--warn)}.fit-does_not_apply .fit-mark{color:var(--faint)}.filters select{border:0;background:transparent;font:inherit;color:var(--accent)}.ads-step,#ads-all{scroll-margin-top:16px}.tabs{display:flex;gap:4px;border-bottom:1px solid var(--line);margin:4px 0 16px}.tabs button{border:0;background:none;padding:8px 14px;font:inherit;font-weight:500;color:var(--dim);border-bottom:2px solid transparent;margin-bottom:-1px;cursor:pointer}.tabs button.on{color:var(--accent);border-bottom-color:var(--accent)}.tabs button:focus-visible{outline:2px solid var(--accent);outline-offset:2px;border-radius:6px}.dg{display:grid;gap:16px}.dg-head{display:grid;gap:12px}.dg-take{margin:0;font-size:16px;line-height:1.55;max-width:70ch}.dg-tiles{display:grid;grid-template-columns:repeat(auto-fit,minmax(min(100%,150px),1fr));gap:10px}.dg-tiles>div{display:grid;gap:2px;padding:10px 14px;border:1px solid var(--line);border-radius:10px;background:var(--panel-2)}.dg-tiles b{font-family:var(--font-display);font-weight:400;font-size:26px;font-variant-numeric:tabular-nums}.dg-tiles span{font-size:12px;color:var(--dim)}.dg-h{margin:8px 0 0;font-size:17px}.dg-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(min(100%,380px),1fr));gap:16px}.dg-card{min-width:0;background:var(--panel);border:1px solid var(--line);border-radius:var(--r);padding:16px 18px;display:grid;gap:8px;align-content:start}.dg-card h3{margin:0;font-size:15px}.dg-note{margin:0;font-size:12.5px;color:var(--dim);line-height:1.45}.dg-legend{display:flex;flex-wrap:wrap;gap:4px 14px;font-size:12px;color:var(--dim)}.dg-legend i{display:inline-block;width:10px;height:10px;border-radius:2px;margin-right:5px;vertical-align:-1px}.dg-bars{display:grid;gap:7px}.dg-row{display:grid;grid-template-columns:minmax(120px,220px) 1fr;gap:10px;align-items:center;font-size:12.5px}.dg-lab{line-height:1.3}.dg-track{display:flex;align-items:center;gap:6px;min-width:0}.dg-bar{display:flex;height:16px;border-radius:4px;overflow:hidden;min-width:2px}.dg-bar span{display:block;height:100%}.dg-bar span:focus-visible{outline:2px solid var(--ink);outline-offset:-2px}.dg-val{color:var(--dim);font-variant-numeric:tabular-nums;white-space:nowrap}.dg-tip{font-size:12px;padding:6px 10px;border:1px solid var(--line);border-radius:8px;background:var(--panel-2);justify-self:start}.dg-heat-wrap{overflow-x:auto}.dg-heat{border-collapse:separate;border-spacing:3px;font-size:12px;font-variant-numeric:tabular-nums}.dg-heat th{font-weight:400;color:var(--dim);text-align:left;vertical-align:bottom;padding:2px 4px}.dg-heat thead th{max-width:120px;line-height:1.25}.dg-heat tbody th{white-space:nowrap;color:var(--ink)}.dg-heat td{min-width:48px;height:30px;text-align:center;border-radius:4px}.dg-heat td.empty{background:var(--panel-2)}@media(max-width:640px){.dg-row{grid-template-columns:1fr;gap:2px}}.gap-shares{display:grid;grid-template-columns:auto minmax(80px,1fr) auto;gap:4px 10px;align-items:center;margin:4px 0}.gap-bar{height:10px;border-radius:4px;background:var(--panel-2);overflow:hidden}.gap-bar span{display:block;height:100%}.gap-theme{display:grid;gap:2px;margin-top:6px}.avatar-bars{list-style:none;padding:0;margin:12px 0 0;display:grid;gap:4px}.avatar-row{display:grid;grid-template-columns:minmax(160px,240px) 1fr minmax(120px,auto);gap:6px 16px;align-items:start;padding:10px 0;border-top:1px solid var(--line)}.avatar-row:first-child{border-top:0}.avatar-row.standing-emerging .avatar-track{opacity:.6}.avatar-name{display:grid;gap:2px;text-align:left;background:none;border:0;padding:0;cursor:pointer;color:var(--ink);font:inherit}.avatar-name:hover strong,.avatar-name:focus-visible strong{color:var(--accent);text-decoration:underline}.avatar-cell{display:grid;gap:6px;min-width:0;padding-top:2px}.avatar-track{display:flex;gap:2px;height:18px}.avatar-track .seg{flex-basis:0;min-width:3px;height:100%;border:0;padding:0;cursor:pointer}.avatar-track .seg:first-child{border-radius:4px 0 0 4px}.avatar-track .seg:last-child{border-radius:0 4px 4px 0}.avatar-track .seg:only-child{border-radius:4px}.avatar-track .seg.shade-0{background:var(--series-1)}.avatar-track .seg.shade-1{background:var(--accent-2)}.avatar-track .seg.rest{background:var(--line);cursor:default}.avatar-track button.seg:hover,.avatar-track button.seg:focus-visible{outline:2px solid var(--ink);outline-offset:1px}.sub-chips{display:flex;flex-wrap:wrap;gap:4px}.sub-chips .chip{cursor:pointer;font-size:12px;padding:1px 10px;color:var(--ink)}.sub-chips .chip:hover,.sub-chips .chip:focus-visible{border-color:var(--accent);color:var(--accent)}.sub-chips .chip.standing-emerging{border-style:dashed}.avatar-stats{display:grid;gap:2px;color:var(--dim);text-align:right}.avatar-detail{display:grid;gap:12px}.avatar-detail h2,.avatar-detail p{margin:0}.crumbs button.link{padding:0;font-size:inherit}.tile-value{font-size:22px}.avatar-detail .tiles{margin-top:0}.detail-block h3{font-size:15px;margin:4px 0 8px}.detail-block summary{cursor:pointer;color:var(--dim);font-size:13px}.detail-block[open] summary{margin-bottom:8px}.sub-rows{list-style:none;padding:0;margin:0;display:grid;gap:2px}.sub-row{width:100%;display:grid;grid-template-columns:minmax(160px,280px) 1fr 90px;gap:12px;align-items:center;background:none;border:1px solid transparent;border-radius:8px;padding:6px 8px;cursor:pointer;text-align:left;font:inherit;color:var(--ink)}.sub-row:hover,.sub-row:focus-visible{border-color:var(--accent);background:var(--accent-soft)}.sub-name{display:inline-flex;gap:6px;align-items:center}.profile-grid{display:grid;grid-template-columns:repeat(auto-fill,minmax(240px,1fr));gap:12px 20px}.profile-list h4{margin:0 0 4px;font-size:13px;color:var(--dim);font-weight:600}.profile-list ul{margin:0;padding-left:18px;font-size:13px;display:grid;gap:2px}.profile-list button.link{padding:2px 0 0}@media(max-width:720px){.avatar-row{grid-template-columns:1fr}.avatar-stats{text-align:left}.sub-row{grid-template-columns:1fr}.avatar-detail .tiles{grid-template-columns:repeat(2,minmax(0,1fr))}}.sub-chips span.chip,.sub-row.static{cursor:default}.sub-row.static:hover{border-color:transparent;background:none}.sub-chips .chip.more{color:var(--dim);background:none;border-style:dashed}.avatar-cell .avatar-cell{padding-top:0}.same-buyer{margin:0}.same-buyer-why{border:1px solid var(--line);border-radius:10px;padding:12px 14px;background:var(--accent-soft)}.same-buyer-why p{margin:0 0 8px}.gap-summary{margin-top:12px}.gap-summary .tile{gap:2px}.gap-figure{display:grid;grid-template-columns:minmax(0,2fr) minmax(200px,1fr);gap:16px;align-items:center}.map-key{list-style:none;padding:0;margin:0;display:grid;gap:10px}.map-key li{display:grid;gap:2px}.map-key .link-button{text-align:left;color:var(--ink);display:inline-flex;gap:8px;align-items:center}.map-key .link-button:hover{color:var(--accent)}.key-number{display:inline-grid;place-items:center;min-width:20px;height:20px;border-radius:999px;background:var(--panel-2);color:var(--dim);font-size:11px;font-weight:700;margin-right:6px}.key-number.under{background:var(--series-1);color:#fff}.key-number.over{background:var(--series-2);color:#fff}.gap-bars{list-style:none;padding:0;margin:8px 0 0;display:grid;gap:2px}.gap-bar-row{width:100%;display:grid;grid-template-columns:minmax(180px,280px) 1fr 150px;gap:12px;align-items:center;background:none;border:1px solid transparent;border-radius:8px;padding:6px 8px;text-align:left;color:var(--ink)}.gap-bar-row:hover,.gap-bar-row:focus-visible{border-color:var(--accent);background:var(--accent-soft)}.gap-name{display:inline-flex;align-items:center}.diverging{position:relative;height:14px}.diverging .midline{position:absolute;left:50%;top:-3px;bottom:-3px;border-left:1px solid var(--faint)}.diverging .fill{position:absolute;top:0;bottom:0;border-radius:4px}.diverging .fill.under{background:var(--series-1)}.diverging .fill.over{background:var(--series-2)}.matrix-wrap{overflow-x:auto}.theme-matrix{border-collapse:separate;border-spacing:2px;width:100%;font-size:13px}.theme-matrix th{text-align:left;font-weight:400;padding:4px 6px}.theme-matrix thead th{text-align:center}.theme-matrix td{text-align:center;padding:6px;border-radius:4px;background:var(--panel-2);min-width:56px}.theme-matrix tbody tr{cursor:pointer}.theme-matrix tbody tr:hover th .link-button{color:var(--accent)}.theme-matrix .link-button{color:var(--ink);display:inline-flex;align-items:center;text-align:left}.gap-theme{border-top:1px solid var(--line);padding:8px 0}.gap-theme summary{cursor:pointer}.gap-theme .quotes{margin-top:8px}@media(max-width:720px){.gap-figure,.gap-bar-row{grid-template-columns:1fr}}.persona-card{display:grid;gap:14px}.persona-code{font-weight:700;color:var(--accent);background:var(--accent-soft);border-radius:6px;padding:1px 7px}.persona-field h4{margin:0 0 4px;font-size:12px;font-weight:600;letter-spacing:.02em;text-transform:uppercase;color:var(--dim)}.persona-field p{margin:0 0 4px}.persona-pair{display:grid;grid-template-columns:repeat(auto-fit,minmax(280px,1fr));gap:14px}.cited-list{margin:0;padding-left:18px;display:grid;gap:6px}.item-counts{display:inline-flex;flex-wrap:wrap;gap:8px;color:var(--dim);font-variant-numeric:tabular-nums}.item-counts span{background:var(--panel-2);border-radius:4px;padding:0 6px}.item-counts .no-ads{color:var(--warn);background:#fffbeb}.cite-toggle{border:0;background:none;padding:0;color:var(--accent);cursor:pointer;text-decoration:underline dotted}.evidence{list-style:none;margin:6px 0 2px;padding:0;display:grid;gap:6px}.evidence-item{border-left:3px solid var(--series-1);padding:2px 0 2px 8px}.evidence-item.from-reddit{border-left-color:var(--warn)}.evidence-rating{font-weight:600}.evidence-body{display:block;white-space:pre-wrap;overflow-wrap:anywhere}.table-wrap{overflow-x:auto}.persona-table{border-collapse:collapse;width:100%}.persona-table th,.persona-table td{border:1px solid var(--line);padding:5px 8px;text-align:left;vertical-align:top;font-weight:400}.persona-table thead th,.persona-table tbody th{background:var(--panel-2);font-weight:600}.persona-table tbody th{min-width:200px}.persona-table td.grid-filled{background:var(--accent-soft);font-weight:600;text-align:center}.grid-tabs{display:flex;gap:14px;flex-wrap:wrap;margin:8px 0}.heat{display:grid;gap:4px;margin-top:12px}.heat-row{display:grid;grid-template-columns:96px repeat(3,minmax(0,1fr));gap:4px}.heat-head{text-align:center;color:var(--dim)}.heat-side{align-self:center;color:var(--dim);text-transform:capitalize}.heat-cell{min-height:92px;border-radius:8px;padding:6px;display:flex;flex-direction:column;gap:4px;background:var(--panel-2)}.heat-cell.heat-3,.heat-cell.heat-4{background:#0052ff12}.heat-cell.heat-6{background:#0052ff24}.heat-cell.heat-9{background:#0052ff3d}.heat-chip{text-align:left;background:var(--panel);border:1px solid var(--line);border-radius:6px;padding:3px 7px;cursor:pointer;font:inherit;font-size:12px;overflow-wrap:anywhere}.heat-chip:hover,.heat-chip:focus-visible{border-color:var(--accent)}.heat-chip.emerging{border-style:dashed;opacity:.8}.heat-chip.unserved .dim{color:var(--warn);font-weight:600}.gap-lines{list-style:none;margin:10px 0;padding:0;display:grid;gap:10px}.gap-line{display:grid;grid-template-columns:28px 1fr;gap:6px;border-bottom:1px solid var(--line);padding-bottom:8px}.gap-line p{margin:0 0 3px}.mono{font-family:ui-monospace,Menlo,Consolas,monospace}
